There's a commercial running on the local radio stations that's pretty clever. A local restaurant is offering some kind of Mothers Day special for their elegant breakfast experience (in corporate speak). But instead of saying so, they start out by giving the most complex recipe for apple pancakes that I've ever heard. Turns out that they've got lots of ads like this, as you can see at the radio station's page.

The recipe calls for things like "substitute heavy cream for the milk in your pancake mix" and "microwave sliced Granny Smith apples for about one minute" before putting them on top of the pancakes still on the griddle. "Use clarified butter instead of oil," etc. Like I said, it does sound like a good recipe, but the first time I heard the commercial, the directions kept going on and on. Of course, turns out that's intentional, as it implies "if you're not willing to go through these hoops for Mothers Day, you can simply stop by our restaurant and our chef will jump through these hoops for you.

But, then again, we're in the South. There's a chance somebody could take that as a challenge. Overall, I think it's a clever and effective ad, but on the other hand, I'm hoping to add that recipe to my collection, now that I found the web page for it.